Rocket Ride

A couple of years back, I had interviewed with a banner add vendor in Atlanta called EyeWonder.  When I sat and met with the manager who was doing the hiring, I learned about how far things had gone with banner ads.  Really, I ignored them back then.  Never really interacted with them because they all did the same thing…or so I thought.  What I had learned was that many of the rich media ads that were being produced were more like micro-sites with all the content, video, forms, multiple pages, etc.

Fast forward to when I started at Moxie (I just had a two year anniversary, btw) and I’m essentially doing these rich media ads but only recently did I get a prime example of a banner add that was built like a micro-site.  In all, I built out six files:

• 1 shell file
• 1 intro swf
•  4 files for the pages

I used a preload class to load all files into my shell and used TweenLite to auto-alpha the content to 0% until the navigation system in the shell was interacted with.  At that point, when a button as interacted with, flash makes the content visible with aut0-alpha at 100% and loads it into the empty movieclip.

I used TweenLite for 99% of the animation in this placement and in the end it looked pretty amazing.  We were all really happy with the end result.  Good project worthy of going into my portfolio.